Webinar sobre Etnografia

O próximo webinar do NewMR, que acontece 25 de maio, será sobre etnografia como método de pesquisa de marketing. Veja os palestrantes confirmados e se inscreva.

Sydney Session

  • Ray Poynter, The Future Place, Ethnography 101
  • Prashant Hari, Colmar Brunton
  • Erica Ruyle, Market Strategies International
  • Nick Agafonoff, Real Ethnography, Documentation to Representation – When video trace evidence is presented as ethnography

London Session

  • Siamack Salari, Mobile research and the struggle for naturalism and meaning
  • Jonathan Gable, BrainJuicer
  • Jon Puleston, GMI, The secrets of conducting successful Ethnography research online

New York Session

  • Laura Winn Johnson, A 360° Brand View: Identifying New Opportunities for Your Business
  • Julie Wittes Schlack, Communispace, In Time, In Context, In-Spired: Mindfulness in Mobile Ethnography
  • Jamie Gordon, Northstar Research Partners, The 3 C’s of Consumer Anthropology

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