Journal of Research in Interactive Marketing

Quarto número do Journal of Research in Interactive Marketing, publicação iniciada em 2010.

The perceptual fluency effect on pleasurable online shopping experience
Hyunjoo Im, Sharron J. Lennon, Leslie Stoel

The relationship between mediated power asymmetry, relational risk perception, and governance mechanism in new product development relationships
Ebrahim Tei

Outsourcing: is the social exchange theory still relevant in developing countries?
Jason Wai Chow Lee, Osman Mohamad, T. Ramayah

Internet vs mobile services: comparisons of gender and ethnicity
Hyun-Hwa Lee, Seung-Eun Lee

The quality of word-of-mouth in the online shopping mall
HyeKyoung Kim, Jihoon Song

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