International Journal of Market Research

Último volume: 52, no.5, 2010.

A productive future for research
Nick Coates and Simon Lidington

Effect of a promised donation to charity on survey response
Philip Gendall and Benjamin Healey

Applications of simulated annealing in market research
Trevor Sharot

Eye-tracking information processing in choice-based conjoint analysis
Martin Meißner and Reinhold Decker

An examination of regional differences in China by socio-cultural factors
Hyeon Jeong Cho, Byoungho Jin and Hira Cho

The double jeopardy loyalty effect using discrete choice models
José Maria Labeaga-Azcona, Nora Lado-Cousté and Mercedes Martos-Partal

Personal aspirations and the consumption of luxury goods
Yann Truong

Lessons from the polls: retrospective views on the performance of the opinion polls conducted in the run-up to the 2010 UK General Election
Adam Phillips; John Curtice and Nick Sparrow; Paul Whiteley, Harold Clarke, David Sanders and Marianne Stewart; Nick Moon

The Satisfied Customer – Claes Fornell
Justin Gutmann

The paradox of choice, why more is less – Barry Schwartz
Michael Marck

Acesse em: www.ijmr.com

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