O próximo webinar do NewMR, que acontece 25 de maio, será sobre etnografia como método de pesquisa de marketing. Veja os palestrantes confirmados e se inscreva.

Sydney Session

• Ray Poynter, The Future Place, Ethnography 101
• Prashant Hari, Colmar Brunton
• Erica Ruyle, Market Strategies International
• Nick Agafonoff, Real Ethnography, Documentation to Representation – When video trace evidence is presented as ethnography

London Session

• Siamack Salari, Mobile research and the struggle for naturalism and meaning
• Jonathan Gable, BrainJuicer
• Jon Puleston, GMI, The secrets of conducting successful Ethnography research online

New York Session

• Laura Winn Johnson, A 360° Brand View: Identifying New Opportunities for Your Business
• Julie Wittes Schlack, Communispace, In Time, In Context, In-Spired: Mindfulness in Mobile Ethnography
• Jamie Gordon, Northstar Research Partners, The 3 C’s of Consumer Anthropology