{"id":9148,"date":"2015-02-25T20:33:41","date_gmt":"2015-02-25T22:33:41","guid":{"rendered":"http:\/\/tarciziosilva.com.br\/blog\/?p=9148"},"modified":"2015-02-25T20:36:44","modified_gmt":"2015-02-25T22:36:44","slug":"metaforas-sobre-big-data","status":"publish","type":"post","link":"https:\/\/tarciziosilva.com.br\/blog\/metaforas-sobre-big-data\/","title":{"rendered":"Met\u00e1foras sobre Big Data"},"content":{"rendered":"<p><a href=\"http:\/\/dismagazine.com\/issues\/73298\/sara-m-watson-metaphors-of-big-data\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9149 aligncenter\" alt=\"security-fingerprint\" src=\"http:\/\/tarciziosilva.com.br\/blog\/wp-content\/uploads\/2015\/02\/security-fingerprint.jpg\" width=\"600\" height=\"419\" srcset=\"https:\/\/tarciziosilva.com.br\/blog\/wp-content\/uploads\/2015\/02\/security-fingerprint.jpg 600w, https:\/\/tarciziosilva.com.br\/blog\/wp-content\/uploads\/2015\/02\/security-fingerprint-150x104.jpg 150w, https:\/\/tarciziosilva.com.br\/blog\/wp-content\/uploads\/2015\/02\/security-fingerprint-300x209.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Em interessante artigo, <a href=\"https:\/\/twitter.com\/smwat\" target=\"_blank\">Sarah M Watson<\/a> analisa as met\u00e1foras mais utilizadas ao se falar sobre &#8220;big data&#8221;. Diagnosticando a preval\u00eancia de met\u00e1foras industriais que falam dos dados como commodities, Watson advoga pelas met\u00e1foras que corporificam os dados, especialmente por percebermos que a maior parte da &#8220;big data&#8221; \u00e9 social. Olhar os dados desta forma influencia na importante consci\u00eancia de que os fen\u00f4menos tecnomercadol\u00f3gicos em torno de big data, no final das contas, envolve monetizar nossas a\u00e7\u00f5es e intera\u00e7\u00f5es.<\/p>\n<blockquote><p>How we think about data\u2014and more importantly what we do with it\u2014will depend on the value systems that our conceptual metaphors capture and reify. Reframing metaphors for data in a more personal and embodied context will give us a better way to think of ourselves as information organisms, or \u201cinforgs,\u201d as philosopher Luciano Floridi suggests we are becoming. Our data profiles will act on our behalf, and we must be able to interact with and grasp their agency. Embodied data metaphors put more control in our hands as individuals, capable of interpreting and intervening in our own personal data management.<\/p><\/blockquote>\n<p>Leia o artigo na <a href=\"http:\/\/dismagazine.com\/issues\/73298\/sara-m-watson-metaphors-of-big-data\/\" target=\"_blank\">dis magazine<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>Em interessante artigo, Sarah M Watson analisa as met\u00e1foras mais utilizadas ao se falar sobre &#8220;big data&#8221;. Diagnosticando a preval\u00eancia de met\u00e1foras industriais que falam dos dados como commodities, Watson advoga pelas met\u00e1foras que corporificam os dados, especialmente por percebermos que a maior parte da &#8220;big data&#8221; \u00e9 social. Olhar os dados desta forma influencia [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[108],"tags":[2262,2361],"class_list":["post-9148","post","type-post","status-publish","format-standard","hentry","category-pesquisa","tag-big-data","tag-metaforas"],"_links":{"self":[{"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/posts\/9148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/comments?post=9148"}],"version-history":[{"count":5,"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/posts\/9148\/revisions"}],"predecessor-version":[{"id":9154,"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/posts\/9148\/revisions\/9154"}],"wp:attachment":[{"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/media?parent=9148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/categories?post=9148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/tags?post=9148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}