{"id":8023,"date":"2013-08-12T22:25:17","date_gmt":"2013-08-13T00:25:17","guid":{"rendered":"http:\/\/tarciziosilva.com.br\/blog\/?p=8023"},"modified":"2013-08-12T22:25:17","modified_gmt":"2013-08-13T00:25:17","slug":"blog-da-susan-etlinger-sobre-social-data-intelligence-e-metricas","status":"publish","type":"post","link":"https:\/\/tarciziosilva.com.br\/blog\/blog-da-susan-etlinger-sobre-social-data-intelligence-e-metricas\/","title":{"rendered":"Blog da Susan Etlinger sobre social data intelligence e m\u00e9tricas"},"content":{"rendered":"<p style=\"text-align: justify;\">J\u00e1 acompanho o Altimeter Group h\u00e1 anos. \u00c9 uma das organiza\u00e7\u00f5es que melhor produz ideias e frameworks sobre o mercado digital na atualidade.\u00a0A Susan Etlinger tem me surpreendido com os relat\u00f3rios sobre social intelligence, m\u00e9tricas e afins. O\u00a0<a href=\"http:\/\/www.slideshare.net\/Altimeter\/the-social-media-roi-cookbook\" target=\"_blank\"><em>The Social Media ROI Cookbook: six ingredients top brands use to measure the revenue impact of social media<\/em><\/a>, lan\u00e7ado ano passado, por exemplo, \u00e9 um material essencial para se pensar a mensura\u00e7\u00e3o de impacto e valor atrav\u00e9s das m\u00eddias sociais.<\/p>\n<p style=\"text-align: justify;\">Recentemente, a Susan Etlinger lan\u00e7ou o relat\u00f3rio\u00a0<a href=\"http:\/\/www.slideshare.net\/Altimeter\/report-social-data-intelligence-by-susan-etlinger\" target=\"_blank\"><em>Social Data Intelligence: Integrating Social and Enterprise Data for Competitive Advantage\u00a0<\/em><\/a>e descobri que cometia a incr\u00edvel falha de n\u00e3o ter o seu blog, Thought Experiments, no meu leitor de feeds. Ent\u00e3o estou corrigindo este deslize e recomendo que fa\u00e7a o mesmo, caso seja o seu caso:<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/susanetlinger.wordpress.com\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8024\" alt=\"Susan Etlinger Blog\" src=\"http:\/\/tarciziosilva.com.br\/blog\/wp-content\/uploads\/2013\/08\/susan-etlinger.jpg\" width=\"600\" height=\"494\" srcset=\"https:\/\/tarciziosilva.com.br\/blog\/wp-content\/uploads\/2013\/08\/susan-etlinger.jpg 600w, https:\/\/tarciziosilva.com.br\/blog\/wp-content\/uploads\/2013\/08\/susan-etlinger-150x123.jpg 150w, https:\/\/tarciziosilva.com.br\/blog\/wp-content\/uploads\/2013\/08\/susan-etlinger-400x329.jpg 400w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>J\u00e1 acompanho o Altimeter Group h\u00e1 anos. \u00c9 uma das organiza\u00e7\u00f5es que melhor produz ideias e frameworks sobre o mercado digital na atualidade.\u00a0A Susan Etlinger tem me surpreendido com os relat\u00f3rios sobre social intelligence, m\u00e9tricas e afins. O\u00a0The Social Media ROI Cookbook: six ingredients top brands use to measure the revenue impact of social media, [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,2089],"tags":[2245,191,338,2244,2243],"class_list":["post-8023","post","type-post","status-publish","format-standard","hentry","category-blogs","category-metricas-e-mensuracao","tag-inteligencia","tag-metricas","tag-mensuracao","tag-social-data","tag-susan-etlinger"],"_links":{"self":[{"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/posts\/8023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/comments?post=8023"}],"version-history":[{"count":3,"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/posts\/8023\/revisions"}],"predecessor-version":[{"id":8027,"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/posts\/8023\/revisions\/8027"}],"wp:attachment":[{"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/media?parent=8023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/categories?post=8023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/tags?post=8023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}