{"id":6719,"date":"2012-04-21T11:00:12","date_gmt":"2012-04-21T13:00:12","guid":{"rendered":"http:\/\/tarciziosilva.com.br\/blog\/?p=6719"},"modified":"2012-04-21T11:00:12","modified_gmt":"2012-04-21T13:00:12","slug":"call2social-discutiu-monitoramento-e-mensuracao","status":"publish","type":"post","link":"https:\/\/tarciziosilva.com.br\/blog\/call2social-discutiu-monitoramento-e-mensuracao\/","title":{"rendered":"Call2Social discutiu monitoramento e mensura\u00e7\u00e3o"},"content":{"rendered":"<p>Na \u00faltima sexta-feira, dia 20 de abril, aconteceu o primeiro <a href=\"http:\/\/www.call2social.com.br\" target=\"_blank\">Call2Social<\/a>, evento totalmente focado em monitoramento e mensura\u00e7\u00e3o. Foi organizado pelo Social Media Cycle, um grupo criado pelo Scup com fins de definir metodologias e avan\u00e7ar o mercado de monitoramento de m\u00eddias sociais no Brasil.<\/p>\n<p>Pude participar do evento na media\u00e7\u00e3o do debate &#8220;O conflito audi\u00eancia ou engajamento e o desafio de escolher m\u00e9tricas&#8221;, com Luana Baio, coordenadora de Buzz Intelligence da dp6, e Beto Tercette, Diretor da Social Tag.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/tarciziosilva.com.br\/blog\/wp-content\/uploads\/2012\/04\/Call2Social-foto-por-priscila-muniz.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6714\" title=\"Call2Social - foto por priscila muniz\" src=\"http:\/\/tarciziosilva.com.br\/blog\/wp-content\/uploads\/2012\/04\/Call2Social-foto-por-priscila-muniz-600x600.jpg\" alt=\"\" width=\"600\" height=\"600\" srcset=\"https:\/\/tarciziosilva.com.br\/blog\/wp-content\/uploads\/2012\/04\/Call2Social-foto-por-priscila-muniz-600x600.jpg 600w, https:\/\/tarciziosilva.com.br\/blog\/wp-content\/uploads\/2012\/04\/Call2Social-foto-por-priscila-muniz-150x150.jpg 150w, https:\/\/tarciziosilva.com.br\/blog\/wp-content\/uploads\/2012\/04\/Call2Social-foto-por-priscila-muniz-400x400.jpg 400w, https:\/\/tarciziosilva.com.br\/blog\/wp-content\/uploads\/2012\/04\/Call2Social-foto-por-priscila-muniz.jpg 612w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<div id=\"__ss_12615747\" style=\"width: 595px;\"><strong style=\"display: block; margin: 12px 0 4px;\"><a title=\"Audi\u00eancia e Engajamento em M\u00eddias Sociais\" href=\"http:\/\/www.slideshare.net\/luanabaio\/audincia-e-engajamento-em-mdias-sociais\" target=\"_blank\">Audi\u00eancia e Engajamento em M\u00eddias Sociais<\/a><\/strong> <object id=\"__sse12615747\" width=\"595\" height=\"497\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowScriptAccess\" value=\"always\" \/><param name=\"wmode\" value=\"transparent\" \/><param name=\"src\" value=\"http:\/\/static.slidesharecdn.com\/swf\/ssplayer2.swf?doc=audinciaeengajamentoemmdiassociais-120420060910-phpapp01&amp;stripped_title=audincia-e-engajamento-em-mdias-sociais&amp;userName=luanabaio\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed id=\"__sse12615747\" width=\"595\" height=\"497\" type=\"application\/x-shockwave-flash\" src=\"http:\/\/static.slidesharecdn.com\/swf\/ssplayer2.swf?doc=audinciaeengajamentoemmdiassociais-120420060910-phpapp01&amp;stripped_title=audincia-e-engajamento-em-mdias-sociais&amp;userName=luanabaio\" allowFullScreen=\"true\" allowScriptAccess=\"always\" wmode=\"transparent\" allowscriptaccess=\"always\" allowfullscreen=\"true\" \/><\/object><\/p>\n<div style=\"padding: 5px 0 12px;\">View more <a href=\"http:\/\/www.slideshare.net\/\" target=\"_blank\">presentations<\/a> from <a href=\"http:\/\/www.slideshare.net\/luanabaio\" target=\"_blank\">Luana Baio<\/a><\/div>\n<\/div>\n<p><strong style=\"display: block; margin: 12px 0 4px;\"><a title=\"Palestra Call2Social - Relat\u00f3rio n\u00e3o \u00e9 pastel\" href=\"http:\/\/www.slideshare.net\/betotercette\/palestra-call2social-relatrio-no-pastel\" target=\"_blank\">Palestra Call2Social &#8211; Relat\u00f3rio n\u00e3o \u00e9 pastel<\/a><\/strong><\/p>\n<div id=\"__ss_12611588\" style=\"width: 595px;\"><object id=\"__sse12611588\" width=\"595\" height=\"497\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowScriptAccess\" value=\"always\" \/><param name=\"wmode\" value=\"transparent\" \/><param name=\"src\" value=\"http:\/\/static.slidesharecdn.com\/swf\/ssplayer2.swf?doc=palestra-call2social-120419221529-phpapp02&amp;stripped_title=palestra-call2social-relatrio-no-pastel&amp;userName=betotercette\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed id=\"__sse12611588\" width=\"595\" height=\"497\" type=\"application\/x-shockwave-flash\" src=\"http:\/\/static.slidesharecdn.com\/swf\/ssplayer2.swf?doc=palestra-call2social-120419221529-phpapp02&amp;stripped_title=palestra-call2social-relatrio-no-pastel&amp;userName=betotercette\" allowFullScreen=\"true\" allowScriptAccess=\"always\" wmode=\"transparent\" allowscriptaccess=\"always\" allowfullscreen=\"true\" \/><\/object><\/p>\n<div style=\"padding: 5px 0 12px;\">View more <a href=\"http:\/\/www.slideshare.net\/\" target=\"_blank\">presentations<\/a> from <a href=\"http:\/\/www.slideshare.net\/betotercette\" target=\"_blank\">Beto Tercette<\/a><\/div>\n<\/div>\n<p>Leia a cobertura feita pelo Scup em\u00a0<a href=\"http:\/\/blog.scup.com.br\/acompanhe-o-call2social-em-tempo-real\">http:\/\/blog.scup.com.br\/acompanhe-o-call2social-em-tempo-real<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na \u00faltima sexta-feira, dia 20 de abril, aconteceu o primeiro Call2Social, evento totalmente focado em monitoramento e mensura\u00e7\u00e3o. Foi organizado pelo Social Media Cycle, um grupo criado pelo Scup com fins de definir metodologias e avan\u00e7ar o mercado de monitoramento de m\u00eddias sociais no Brasil. Pude participar do evento na media\u00e7\u00e3o do debate &#8220;O conflito [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-6719","post","type-post","status-publish","format-standard","hentry","category-midias-sociais"],"_links":{"self":[{"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/posts\/6719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/comments?post=6719"}],"version-history":[{"count":10,"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/posts\/6719\/revisions"}],"predecessor-version":[{"id":6729,"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/posts\/6719\/revisions\/6729"}],"wp:attachment":[{"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/media?parent=6719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/categories?post=6719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/tags?post=6719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}