{"id":5638,"date":"2011-06-16T14:09:53","date_gmt":"2011-06-16T17:09:53","guid":{"rendered":"http:\/\/tarciziosilva.com.br\/blog\/?p=5638"},"modified":"2011-06-16T14:15:54","modified_gmt":"2011-06-16T17:15:54","slug":"metricas-cool-hunting-e-comunicacao-movel-sao-discutidos-em-evento-na-ucsal","status":"publish","type":"post","link":"https:\/\/tarciziosilva.com.br\/blog\/metricas-cool-hunting-e-comunicacao-movel-sao-discutidos-em-evento-na-ucsal\/","title":{"rendered":"M\u00e9tricas, Cool Hunting e Comunica\u00e7\u00e3o M\u00f3vel s\u00e3o discutidos em evento na UCSAL"},"content":{"rendered":"<p style=\"text-align: justify;\">Ontem aconteceu, na UCSAL, a mesa redonda de lan\u00e7amento do ebook Comunica\u00e7\u00e3o e Marketing Digitais: conceitos, pr\u00e1ticas, m\u00e9tricas e inova\u00e7\u00f5es. Com a media\u00e7\u00e3o de <a href=\"http:\/\/twitter.com\/BezerraDantas\" target=\"_blank\">Felipe Bezerra<\/a> da <a href=\"http:\/\/twitter.com\/viescomunicacao\" target=\"_blank\">Vi\u00e9s Comunica\u00e7\u00e3<\/a>o, ocorreram palestras de: <a href=\"http:\/\/twitter.com\/mchamusca\" target=\"_blank\">Marcello Chamusca<\/a>, um dos organizadores do livro, que falou sobre comunica\u00e7\u00e3o m\u00f3vel; de <a href=\"http:\/\/twitter.com\/marcelayres\" target=\"_blank\">Marcel Ayres<\/a>, autor de artigo sobre netnografia e coolhunting, que falou sobre o tema e apresentou um estudo que realizamos sobre o Carnaval; e uma palestra minha, em que apresentei como nossa ag\u00eancia sistematiza a mensura\u00e7\u00e3o.<\/p>\n<p><a title=\"Mesa redonda de lan\u00e7amento do ebook &quot;Comunica\u00e7\u00e3o e Marketing Digitais&quot; by Tarc\u00edzio Silva, on Flickr\" href=\"http:\/\/www.flickr.com\/photos\/tarushijio_\/5839952092\/\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/farm4.static.flickr.com\/3177\/5839952092_afe021ae4a.jpg\" alt=\"Mesa redonda de lan\u00e7amento do ebook &quot;Comunica\u00e7\u00e3o e Marketing Digitais&quot;\" width=\"500\" height=\"125\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Veja o livro organizado pelo Chamusca e os slideshows das palestras :<\/p>\n<div id=\"__ss_7739612\" style=\"width: 595px;\"><strong style=\"display: block; margin: 12px 0 4px;\"><a title=\"Comunica\u00e7\u00e3o e Marketing Digitais: conceitos, pr\u00e1ticas, m\u00e9tricas e inova\u00e7\u00f5es\" href=\"http:\/\/www.slideshare.net\/tarushijio\/comunicacao-e-marketing-digitais-conceitos-praticas-metricas-e-inovacoes\">Comunica\u00e7\u00e3o e Marketing Digitais: conceitos, pr\u00e1ticas, m\u00e9tricas e inova\u00e7\u00f5es<\/a><\/strong> <object id=\"__sse7739612\" width=\"595\" height=\"497\"><param name=\"movie\" value=\"http:\/\/static.slidesharecdn.com\/swf\/ssplayer2.swf?doc=comunicacaoemarketingdigitais-conceitospraticasmetricaseinovacoes-110426093709-phpapp01&amp;stripped_title=comunicacao-e-marketing-digitais-conceitos-praticas-metricas-e-inovacoes&amp;userName=tarushijio\" \/><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowScriptAccess\" value=\"always\" \/><embed type=\"application\/x-shockwave-flash\" width=\"595\" height=\"497\" src=\"http:\/\/static.slidesharecdn.com\/swf\/ssplayer2.swf?doc=comunicacaoemarketingdigitais-conceitospraticasmetricaseinovacoes-110426093709-phpapp01&amp;stripped_title=comunicacao-e-marketing-digitais-conceitos-praticas-metricas-e-inovacoes&amp;userName=tarushijio\" name=\"__sse7739612\" allowscriptaccess=\"always\" allowfullscreen=\"true\"><\/embed><\/object>&nbsp;<\/p>\n<div style=\"padding: 5px 0 12px;\">View more presentations from <a href=\"http:\/\/www.slideshare.net\/tarushijio\">Tarc\u00edzio Silva<\/a><\/div>\n<\/div>\n<div id=\"__ss_8322474\" style=\"width: 595px;\">\n<p><strong style=\"display: block; margin: 12px 0 4px;\"><a title=\"Netnografia e coolhunting: Identificando aspectos comportamentais e tend\u00eancias nas M\u00eddias Sociais\" href=\"http:\/\/www.slideshare.net\/ayres86\/netnografia-e-coolhunting\">Netnografia e coolhunting: Identificando aspectos comportamentais e tend\u00eancias nas M\u00eddias Sociais<\/a><\/strong> <object id=\"__sse8322474\" width=\"595\" height=\"497\"><param name=\"movie\" value=\"http:\/\/static.slidesharecdn.com\/swf\/ssplayer2.swf?doc=netnografiaecoolhunting-110615210815-phpapp02&amp;stripped_title=netnografia-e-coolhunting&amp;userName=ayres86\" \/><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowScriptAccess\" value=\"always\" \/><embed type=\"application\/x-shockwave-flash\" width=\"595\" height=\"497\" src=\"http:\/\/static.slidesharecdn.com\/swf\/ssplayer2.swf?doc=netnografiaecoolhunting-110615210815-phpapp02&amp;stripped_title=netnografia-e-coolhunting&amp;userName=ayres86\" allowfullscreen=\"true\" allowscriptaccess=\"always\" name=\"__sse8322474\"><\/embed><\/object><\/p>\n<div style=\"padding: 5px 0 12px;\">View more <a href=\"http:\/\/www.slideshare.net\/\">presentations<\/a> from <a href=\"http:\/\/www.slideshare.net\/ayres86\">Marcel Ayres<\/a><\/div>\n<\/div>\n<div id=\"__ss_8322812\" style=\"width: 595px;\"><strong style=\"display: block; margin: 12px 0 4px;\"><a title=\"Mensura\u00e7\u00e3o em M\u00eddias Sociais: Pr\u00e1ticas em Consolida\u00e7\u00e3o\" href=\"http:\/\/www.slideshare.net\/tarushijio\/mensuracao-em-midias-sociais-praticas-em-consolidacao-8322812\">Mensura\u00e7\u00e3o em M\u00eddias Sociais: Pr\u00e1ticas em Consolida\u00e7\u00e3o<\/a><\/strong> <object id=\"__sse8322812\" width=\"595\" height=\"497\"><param name=\"movie\" value=\"http:\/\/static.slidesharecdn.com\/swf\/ssplayer2.swf?doc=mensuracaoemmidiassociais-praticasemconsolidacao-110615221735-phpapp01&amp;stripped_title=mensuracao-em-midias-sociais-praticas-em-consolidacao-8322812&amp;userName=tarushijio\" \/><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowScriptAccess\" value=\"always\" \/><embed type=\"application\/x-shockwave-flash\" width=\"595\" height=\"497\" src=\"http:\/\/static.slidesharecdn.com\/swf\/ssplayer2.swf?doc=mensuracaoemmidiassociais-praticasemconsolidacao-110615221735-phpapp01&amp;stripped_title=mensuracao-em-midias-sociais-praticas-em-consolidacao-8322812&amp;userName=tarushijio\" name=\"__sse8322812\" allowscriptaccess=\"always\" allowfullscreen=\"true\"><\/embed><\/object>&nbsp;<\/p>\n<div style=\"padding: 5px 0 12px;\">View more presentations from <a href=\"http:\/\/www.slideshare.net\/tarushijio\">Tarc\u00edzio Silva<\/a><\/div>\n<\/div>\n<p><script src=\"http:\/\/b.scorecardresearch.com\/beacon.js?c1=7&amp;c2=7400849&amp;c3=1&amp;c4=&amp;c5=&amp;c6=\"><\/script><script src=\"http:\/\/b.scorecardresearch.com\/beacon.js?c1=7&amp;c2=7400849&amp;c3=1&amp;c4=&amp;c5=&amp;c6=\"><\/script><script src=\"http:\/\/b.scorecardresearch.com\/beacon.js?c1=7&amp;c2=7400849&amp;c3=1&amp;c4=&amp;c5=&amp;c6=\"><\/script><br \/>\n<script src=\"http:\/\/b.scorecardresearch.com\/beacon.js?c1=7&amp;c2=7400849&amp;c3=1&amp;c4=&amp;c5=&amp;c6=\"><\/script><script src=\"http:\/\/b.scorecardresearch.com\/beacon.js?c1=7&amp;c2=7400849&amp;c3=1&amp;c4=&amp;c5=&amp;c6=\"><\/script><script src=\"http:\/\/b.scorecardresearch.com\/beacon.js?c1=7&amp;c2=7400849&amp;c3=1&amp;c4=&amp;c5=&amp;c6=\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ontem aconteceu, na UCSAL, a mesa redonda de lan\u00e7amento do ebook Comunica\u00e7\u00e3o e Marketing Digitais: conceitos, pr\u00e1ticas, m\u00e9tricas e inova\u00e7\u00f5es. Com a media\u00e7\u00e3o de Felipe Bezerra da Vi\u00e9s Comunica\u00e7\u00e3o, ocorreram palestras de: Marcello Chamusca, um dos organizadores do livro, que falou sobre comunica\u00e7\u00e3o m\u00f3vel; de Marcel Ayres, autor de artigo sobre netnografia e coolhunting, que [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,49,3],"tags":[327,191,2489,338,2000,35,524],"class_list":["post-5638","post","type-post","status-publish","format-standard","hentry","category-apresentacoes","category-cursos-eventos-e-seminarios","category-midias-sociais","tag-cool-hunting","tag-metricas","tag-midias-sociais","tag-mensuracao","tag-mesa-redonda","tag-mobile-marketing","tag-netnografia"],"_links":{"self":[{"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/posts\/5638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/comments?post=5638"}],"version-history":[{"count":7,"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/posts\/5638\/revisions"}],"predecessor-version":[{"id":5644,"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/posts\/5638\/revisions\/5644"}],"wp:attachment":[{"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/media?parent=5638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/categories?post=5638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/tags?post=5638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}