{"id":5578,"date":"2011-06-12T23:40:44","date_gmt":"2011-06-13T02:40:44","guid":{"rendered":"http:\/\/tarciziosilva.com.br\/blog\/?p=5578"},"modified":"2011-06-12T23:48:04","modified_gmt":"2011-06-13T02:48:04","slug":"monitorando-midias-sociais-ferramentas-caracteristicas-e-implicacoes","status":"publish","type":"post","link":"https:\/\/tarciziosilva.com.br\/blog\/monitorando-midias-sociais-ferramentas-caracteristicas-e-implicacoes\/","title":{"rendered":"Monitorando M\u00eddias Sociais: Ferramentas, Caracter\u00edsticas e Implica\u00e7\u00f5es"},"content":{"rendered":"<p style=\"text-align: justify;\">O artigo &#8220;<strong><a href=\"http:\/\/www.springerlink.com\/content\/l3363q237821v632\/\" target=\"_blank\">Monitoring Social Media: Tools, Characteristics and Implications<\/a><\/strong>&#8220;, escrito por <a href=\"http:\/\/www.informatik.uni-trier.de\/~ley\/db\/indices\/a-tree\/l\/Laine:Mikko_O=_J=.html\" target=\"_blank\">Mikko O. J. Laine<\/a> e\u00a0<a href=\"http:\/\/christianfruehwirth.com\/\" target=\"_blank\">Christian Fr\u00fchwirth<\/a>,\u00a0foi publicado no evento\u00a0<a href=\"http:\/\/www.informatik.uni-trier.de\/~ley\/db\/conf\/icsob\/icsob2010.html\" target=\"_blank\">Software Business &#8211; First International Conference<\/a> em 2010. Segue o resumo:<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">The proliferation of social media is opening up new possibilities for companies to increase their awareness of openly expressed consumer sentiment about themselves and their competitors. In this paper a wide variety of software tools designed for monitoring social media are reviewed. Definitions for relevantconcepts are given. Several tool characteristics are evaluated including analyzable social media types and language support. The main finding is that the tools offer a wide coverage of social media, but vary significantly in other characteristics with notable room for improvements. Therefore, careful judgment should be exercised when selecting the right tool for a particular use.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Os autores d\u00e3o consider\u00e1vel foco aos recursos das ferramentas neste artigo. Com um mapeamento entre setembro de 2009 e fevereiro de 2010, os autores prepararam uma lista comparativa dos softwares da \u00e1rea:<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5592\" title=\"Monitoring Social Media - Tools Characteristics and Implications - comparacao ferramentas\" src=\"http:\/\/tarciziosilva.com.br\/blog\/wp-content\/uploads\/2011\/06\/Monitoring-Social-Media-Tools-Characteristics-and-Implications-comparacao-ferramentas-600x391.jpg\" alt=\"\" width=\"600\" height=\"391\" srcset=\"https:\/\/tarciziosilva.com.br\/blog\/wp-content\/uploads\/2011\/06\/Monitoring-Social-Media-Tools-Characteristics-and-Implications-comparacao-ferramentas-600x391.jpg 600w, https:\/\/tarciziosilva.com.br\/blog\/wp-content\/uploads\/2011\/06\/Monitoring-Social-Media-Tools-Characteristics-and-Implications-comparacao-ferramentas-150x97.jpg 150w, https:\/\/tarciziosilva.com.br\/blog\/wp-content\/uploads\/2011\/06\/Monitoring-Social-Media-Tools-Characteristics-and-Implications-comparacao-ferramentas-400x260.jpg 400w, https:\/\/tarciziosilva.com.br\/blog\/wp-content\/uploads\/2011\/06\/Monitoring-Social-Media-Tools-Characteristics-and-Implications-comparacao-ferramentas.jpg 767w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p style=\"text-align: justify;\">Apesar de interessante, a compara\u00e7\u00e3o \u00e9 bastante limitada. Os autores avaliaram se os softwares: coletam diferentes tipos de conte\u00fado; classificam geograficamente; estabelecem hist\u00f3rico; permitem an\u00e1lise de sentimento; al\u00e9m de custo e l\u00ednguas. Como os pr\u00f3prios\u00a0Laine e Frurwirth explicam, devido \u00e0s caracter\u00edsticas t\u00e9cnicas, alguns softwares s\u00e3o mais aplic\u00e1veis a monitoramento ativo e outros a an\u00e1lise de dados. Reconhecem a limita\u00e7\u00e3o do trabalho, quando dizem que &#8220;Further research should concentrate on a specific area on these tools, such as usability, andsolidly relate the findings to the existing theory base and thus offer a deeper theoretical perspective&#8221;. De qualquer modo, \u00e9 um artigo que merece ser lido (apenas seis p\u00e1ginas) e aprofundado.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O artigo &#8220;Monitoring Social Media: Tools, Characteristics and Implications&#8220;, escrito por Mikko O. J. Laine e\u00a0Christian Fr\u00fchwirth,\u00a0foi publicado no evento\u00a0Software Business &#8211; First International Conference em 2010. Segue o resumo: The proliferation of social media is opening up new possibilities for companies to increase their awareness of openly expressed consumer sentiment about themselves and their [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1147],"tags":[779,2489,251,1945],"class_list":["post-5578","post","type-post","status-publish","format-standard","hentry","category-textos-academicos","tag-ferramentas","tag-midias-sociais","tag-monitoramento","tag-monitoramento-de-marcas"],"_links":{"self":[{"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/posts\/5578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/comments?post=5578"}],"version-history":[{"count":10,"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/posts\/5578\/revisions"}],"predecessor-version":[{"id":5604,"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/posts\/5578\/revisions\/5604"}],"wp:attachment":[{"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/media?parent=5578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/categories?post=5578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/tags?post=5578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}