{"id":1957,"date":"2010-06-22T10:50:39","date_gmt":"2010-06-22T13:50:39","guid":{"rendered":"http:\/\/tarciziosilva.com.br\/blog\/?p=1957"},"modified":"2010-06-22T10:51:49","modified_gmt":"2010-06-22T13:51:49","slug":"medindo-resultados-em-midias-sociais-apresentacoes-e-aulas-de-jeremiah-owyang-e-john-lovett","status":"publish","type":"post","link":"https:\/\/tarciziosilva.com.br\/blog\/medindo-resultados-em-midias-sociais-apresentacoes-e-aulas-de-jeremiah-owyang-e-john-lovett\/","title":{"rendered":"Medindo resultados em m\u00eddias sociais: relat\u00f3rio, apresenta\u00e7\u00f5es e aulas de Jeremiah Owyang e John Lovett"},"content":{"rendered":"<p>Jeremiah Owyang e John Lovett, representantes do Altimeter Group e do Web Analytics Desmitified s\u00e3o respons\u00e1veis por uma das sistematiza\u00e7\u00f5es mais interessantes de m\u00e9tricas e do processo de mensura\u00e7\u00e3o em m\u00eddias sociais.<\/p>\n<p>Veja o documento &#8220;Social Marketing Analytics: A New Framework for Measuring Results in Social Media&#8221;:<\/p>\n<p>[slideshare id=3819376&#038;doc=socialmarketinganalyticsfinal-100422113003-phpapp02&#038;type=d]<\/p>\n<p>Depois da leitura, recomendo conferir o webinar e os slides da apresenta\u00e7\u00e3o abaixo:<\/p>\n<p><object width=\"400\" height=\"250\"><param name=\"allowfullscreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"movie\" value=\"http:\/\/vimeo.com\/moogaloop.swf?clip_id=12441672&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1\" \/><embed src=\"http:\/\/vimeo.com\/moogaloop.swf?clip_id=12441672&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1\" type=\"application\/x-shockwave-flash\" allowfullscreen=\"true\" allowscriptaccess=\"always\" width=\"400\" height=\"250\"><\/embed><\/object><\/p>\n<p><a href=\"http:\/\/vimeo.com\/12441672\">Social Marketing Analytics: A New Framework for Measuring Results in Social Media, by John Lovett and Jeremiah Owyang<\/a> from <a href=\"http:\/\/vimeo.com\/altimetergroup\">Altimeter Group<\/a> on <a href=\"http:\/\/vimeo.com\">Vimeo<\/a>.<\/p>\n<p>[slideshare id=4464428&#038;doc=socialmarketinganalytics-100610085606-phpapp02]<\/p>\n<p>Para ver outras sistematiza\u00e7\u00f5es de m\u00e9tricas para m\u00eddias sociais, confira <a href=\"http:\/\/tarciziosilva.com.br\/blog\/metricas-para-midias-sociais-no-marketing-politico\/\">este outro post<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jeremiah Owyang e John Lovett, representantes do Altimeter Group e do Web Analytics Desmitified s\u00e3o respons\u00e1veis por uma das sistematiza\u00e7\u00f5es mais interessantes de m\u00e9tricas e do processo de mensura\u00e7\u00e3o em m\u00eddias sociais. Veja o documento &#8220;Social Marketing Analytics: A New Framework for Measuring Results in Social Media&#8221;: [slideshare id=3819376&#038;doc=socialmarketinganalyticsfinal-100422113003-phpapp02&#038;type=d] Depois da leitura, recomendo conferir o [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58,3],"tags":[444,443,191,2489,445],"class_list":["post-1957","post","type-post","status-publish","format-standard","hentry","category-dados-e-relatorios","category-midias-sociais","tag-altimeter","tag-analytics","tag-metricas","tag-midias-sociais","tag-web-analytics-desmitified"],"_links":{"self":[{"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/posts\/1957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/comments?post=1957"}],"version-history":[{"count":5,"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/posts\/1957\/revisions"}],"predecessor-version":[{"id":1962,"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/posts\/1957\/revisions\/1962"}],"wp:attachment":[{"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/media?parent=1957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/categories?post=1957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tarciziosilva.com.br\/blog\/wp-json\/wp\/v2\/tags?post=1957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}